Your website is often the first point of contact for potential customers. But is it truly working for you 24/7, actively generating and qualifying leads, or is it just a static brochure? With Aisista's AI chatbot, you can transform your website into a dynamic lead generation machine that engages visitors, answers questions, and captures valuable prospects around the clock.

In this step-by-step guide, we'll walk you through how to deploy Aisista's AI chatbot on your website to supercharge your lead generation efforts.

Why an AI Chatbot is Essential for Website Lead Generation

Traditional websites rely on contact forms or phone numbers, which can be slow and impersonal. An AI chatbot, however, offers:

  • 24/7 Engagement: Never miss a lead, even outside business hours.
  • Instant Answers: Address visitor queries immediately, keeping them engaged.
  • Automated Qualification: Ask pre-defined questions to qualify leads based on your criteria.
  • Personalized Experience: Guide visitors to relevant products or services.
  • Data Collection: Gather valuable information about visitor needs and preferences.

Let's get started with Aisista.

Step 1: Create Your Business & Define Your Lead Qualification Criteria

The first step is to teach your Aisista AI about your business and, crucially, what makes a good lead for you.

  1. Log in to your Aisista dashboard. If you haven't already, click "Create new Business" from the sidebar.

  2. Basic Info: Fill in your "Business Name" and select the appropriate "Business Category."

  3. Train AI Agent – The Core of Lead Qualification:

    • Business Summary: Provide a concise overview of your business. This helps the AI understand its core purpose.
    • Detailed Business Facts: This is where you define your lead qualification strategy. Use bullet points to clearly outline:
      • Target Audience: Who are your ideal customers?
      • Qualification Questions: What information do you need to gather from a prospect (e.g., budget, company size, specific needs)?
      • Unique Selling Propositions (USPs): What makes your offering stand out?
      • Call to Action: How should the AI capture contact details (e.g., "Please provide your email and phone number for a personalized quote")?
      • Service/Product Limitations: What you don't offer, to filter out unqualified leads.

    Example for Detailed Business Facts:

    • Our ideal customer is a small to medium-sized business (SMB) looking for marketing automation solutions.
    • To qualify a lead, please ask for their company name, industry, current marketing challenges, and budget range (e.g., under $1k, $1k-$5k, over $5k).
    • We specialize in AI-powered CRM and chatbot solutions for customer support and lead generation.
    • If a lead expresses interest, ask for their email and phone number to schedule a free demo.

Step 2: Populate Your Product/Service Catalog for Informed Recommendations

A well-informed AI can make better sales pitches.

  1. Navigate to the "Products" page in your dashboard.
  2. Click "Add Product" to list all your offerings. For each product/service, provide:
    • Product Name: Clear and concise.
    • Description: Detailed information including features, benefits, pricing (if applicable), and target audience.
    • Picture: A visual aid helps the AI understand and describe the product better.

The more detailed your product descriptions, the better your AI can answer specific inquiries, recommend relevant solutions, and guide visitors toward a purchase or a qualified lead hand-off.

Step 3: Connect Your AI Chatbot to Your Website

Now, let's get your Aisista AI live on your website.

  1. Go to the "Connect" page in your Aisista dashboard.

  2. Locate the "Add to Your Website" section. You'll find two key options:

    • Sharable Link: A direct URL to a dedicated chat page. This is great for sharing in emails, social media, or anywhere you want a direct chat link.
    • HTML <script> Tag: This is the magic code for embedding the chat widget directly onto your website.

  3. Embed the Widget: Copy the entire <script> tag. Paste this code just before the closing </body> tag in your website's HTML. This will make the chat widget appear on every page where the code is present.

    If you're using a CMS like WordPress, look for options to insert custom HTML or scripts into your footer.

Step 4: Monitor, Analyze, and Refine Your Lead Generation

Deployment is just the beginning. Aisista provides tools to help you continuously improve your lead generation.

  1. Overview Dashboard: Visit your "Overview" page to see key metrics like "Active Users" and "Total Messages." Use the date range filter to track performance over time.
  2. Recent Conversations (Chats): Regularly review conversations in the "Chats" section. This is invaluable for:
    • Understanding common questions.
    • Identifying areas where the AI might need more training (e.g., if it's struggling with specific qualification questions).
    • Spotting high-quality leads that might need immediate human follow-up.
  3. Orders List: Check the "Orders List" page for any captured requests, sign-ups, or specific lead information the AI has collected. Each entry links back to the full conversation for context.

By actively monitoring and refining your AI's knowledge base based on real-world interactions, you'll ensure it becomes an increasingly effective lead generation machine.

Conclusion

Transforming your website from a passive presence into an active lead generation powerhouse is within reach with Aisista. By carefully training your AI with detailed business facts and product information, and then seamlessly deploying it, you'll unlock 24/7 customer engagement and a steady stream of qualified leads. Stop letting potential customers slip away – empower your website with Aisista's AI chatbot today and watch your business grow!